History – Resume

History – Cheri Helms Personal Resume

Website Manager, Analytics, Social Media, Graphic Designer – Highly ambitious, self-motivated, skilled web developer and marketing specialist. Exploring a full-time position with a company that functions by exceptional values and “Service Above Self” mentality. Furthermore, ready to meet and exceed online marketing goals, site research, development, design, and security.

In addition to website creation and maintenance, experienced in Google and server analytics/reporting. Including, but not limited to, Search engine optimization – site speed, responsive designs, submissions, redirections, developer tools, tags, etc. Exceptional client relation skills. Can effectively manage organic optimization and PPC Adwords. Account Strategist, as well as, E-Commerce setup, support, and marketing plans.

Able to tackle comprehensive online marketing and technical support challenges. While contributing many years experience to the bottom line, profitability.

EXPERIENCE

Website Design / Development

20+ yrs experience creating user-friendly, attractive website designs. Whether it be in a content management system, shopping cart, blog, networking or social media forum. I ensure that the site reinforces brands, increases traffic and adheres to business needs. To develop sites, I use sophisticated web design elements, including programming using PHP, MySQL, and other features of the latest trustworthy technologies

SUMMARY OF QUALIFICATIONS

Expert research, design, and development for websites. Extensive background using numerous developmental tools including Google and server analytics. Comprehensive experience in design and program languages, MySQL databases, CRM tools, and software. Utilize the latest technology for secure and dynamic site design practices. Combine Social Media account management and Search Engine tools to optimize for website ranking, reach target audiences and attempt to exceed marketing goals. Windows/Apple OS computer based expert

EDUCATION

 Google Analytics Academy

 Lynda Online Training

 Microsoft Online Training Courses

certified office specialist

New Horizons Computer Learning Center

 Certified Microsoft Office Specialist Word [2010]
 Certified Microsoft Office Specialist Powerpoint [2010]
 Continual Education [2000 – 2010]
 Certified Internet Web Master [2000]

Henry Ford Community College [Graduated 2000]

 Degree(s): Computer Science – Business – Liberal Arts

 Graduated with Honors


TECHNICAL SKILLS

 Operating Systems; Windows 98/2000/XP, Windows 2000-10 / MAC OSX YOSEMITE 10.10.5

 Server Administration; FTP, Active Directory, VNC, Networking, Team viewer

 Languages; HTML, ASP, PHP, JavaScript, MySQL, CSS, Cold Fusion, Joomla, Open Source, Magento

 Graphic/Web Design Software; Adobe Creative Cloud Suite – Expert Photoshop, After Effects, Illustrator, InDesign, Dreamweaver, Premiere Pro, Acrobat Pro., Microsoft Word, Outlook, Publisher, PowerPoint, Access, Excel, IMovie, Keynote, Pages, Numbers


EXPERIENCE

Webmaster, Cheri J. Helms April 2000 – Present (www.cherihelms.com)

Web Design/Development, Office Management, Social Media, Search Engine Optimization, E-Commerce

Webmaster / Marketing 

Watson Engineering, Inc.  / Watson Racing LC – March 2013 – present

 Developed and maintain websites, social media and site optimization for WatsonEng and its’ affiliates.

 Launched marketing campaigns and content creation

 Company branding – new logos, line cards, websites, videos and marketing materials

 Lead website design, content manager – create new ideas, social content, and graphic media

 Photo/videos for corporate promotions and events

 Analyze Google/social analytics and insights to drive internet ranking

 Monitor websites for 404 errors, page speed, content, keywords, spam/hacking attempts, blacklists, and hotlinks – filter/block as needed.

 Create monthly reporting & lead web meetings for management team

 Online sales, server statistics, visitors and sales lead monthly reports

 Ensure WP websites are secure, functioning and CMS backend updated

 Create fresh ideas, drive optimization for digital media target strategies

 Google Developer/Search Console/SEM Posts and other leading technical resources to stay current on technology, digital trends, e-commerce, mobile, etc.


Webmaster / Marketing Assistant

Rapid Recovery Service, Fraser MI – March 2012 – present

 Web Development, Graphic Design and site updates

 Research design and develop advertising, sales and marketing materials

 Created social media accounts (not current)Blogging Strategies

 Search Engine Optimization (SEO)

 Google Adwords Administrator


Marketing Assistant

Acme Mills, Bloomfield MI – 2011 – 2012

 Web Development, Graphic Design and Site Updates

 Research Design and Develop Advertising, Sales and Marketing Materials

 Social Media Creation

 Search Engine Optimization (SEO)


Web Master/Graphic Design, IT Support & Computer Instructor

Employment & Training Designs, Inc. 2008 –2011

 Technical Support –  computer hardware and software, including installation and repair

 Determined computing system requirements

 Train employees on Microsoft Office 2010

 Designed, built and maintained websites

 Created Company Intranet, using cold-fusion

 Formulated and implemented a very successful strategy/teaching plan for five-day course

 Lead computer application (Microsoft Office – Word, Excel, Publisher, Powerpoint, Outlook), interpersonal communication, and enhanced online job search workshops and classes

 Produced designs, concepts, sample layouts for marketing materials, websites and social media account per organizations objectives

 Provided instant specialized training assignments

 Created and maintained numerous websites

  • Etd Services
  • Employment and Training Designs
  • CIAO Project
  • Career Transactions / Project A.C.E.

Web Master/Graphic Design, Office Manager, IT Support

GC Financial, Inc.  2005 – 2009

 Developed (GUI) database for confidential customer data

 Ensured site data accuracy, security and proper function

 Provided administrative support for office

 Implemented overall marketing plan per goals and strategies

 Designed branding – business cards, stationary, brochures, handouts, presentations, and marketing materials

 Administrator for computer/peripherals – managed hardware/software, networking/security

 Responsible for responding to trouble tickets and for staging, delivering and installing new computers systems

 Maintained company hardware and software standards, ensuring that software licensing is in compliance, and providing excellent and timely customer service

 Provided technical advice, guidance and formal training to coworkers and clients.

 Developed documentation for repairing common issues.


Web Master, Technical Support

City of Southgate, MI 2004 – 2006

 Hardware and software installation/upgrades and repair

 Server Administration, creating user accounts/problem-solving

 Network computers, routers, switches, printers & peripherals

 Created and maintained the City website.

 Trained select employees to continue maintenance of the site.


Website Coordinator, Video Producer, Public Relations 
City of Taylor, MI 1998 – 2005

 Site content, design, development

 Audio/Video technical support

 Assisted training staff – Microsoft Office

 Graphic Design – marketing materials, brochures, presentations, splash pages, etc.

 Basic installation of computer components and software

 Liaison/Assistant to Public Information Department (Public Relations)



Website Optimization (SEO)

 Use the latest technologies to efficiently market website

 SERPs are continually changing. Therefore, sites need continual moderating

 Sitemap submission, website tech tools, structured data, data highlighter, and developer tags

 Analyze search engines for site speed, ranking, appearance, traffic, index, and crawler stats

 Ensure website designs are responsive and consistent branding on desktop, tablet, and mobile

 Analyze and correct any broken links by redirects or disavows on potential spammers

 Ensure continual accuracy of site by checking and fixing any crawl errors, updating HTML improvements or other issues through effective analysis

 Continually revisit the overall plan to increase traffic and drive more visits to a site that convert into sales

Graphic Design/Company Branding

 Logo Creation

 Business Cards

 Brochure/Line cards

 Promotional Videos